gamification in the metaverse
WHAT IS GAMIFICATION?
It’s the process of applying game mechanics to a non-gaming environment to increase engagement, happiness and loyalty. In layman terms, gamification is all about making non-game activities feel like they’re games. It’s a way of adding extrinsic motivation — dangling rewards like carrots on sticks — to enhance participation and productivity.
Companies that use gamification
LIST OF COMPANIES USING GAMIFICATION
1. LinkedIn — progress bar for profile completion
2. Starbucks — rewards for frequent purchases
3. Greenlight — points for saving money
4. Peloton — leaderboard for improved performance
5. Ambition — contests for sales goals
6. Duolingo — streaks for daily lessons
7. Superhuman — shortcuts for inbox zero
8. Headspace — encouragement for daily use
COMPANIES THAT USE GAMIFICATION
Greenlight
Starbucks
The professional social network displays a progress bar — and copy that says “Profile Strength: Intermediate,” for example — to encourage users to complete their profile pages. A trophy icon also appears on the page, with a note informing users that when they fill out the entirety of their profiles, they will be an “All Star” and receive more profile views.
Starbucks
Greenlight
Starbucks
The Starbucks Rewards mobile app gamifies the coffee-buying experience. More than a simple punch-card that defines many basic restaurant loyalty programs, this app creates a flywheel that encourages frequent use. Using machine learning, the app provides personally tailored special offers that encourage users to frequent the store and buy certain items in order to unlock additional rewards.
Greenlight
Greenlight
Greenlight
Greenlight is a fintech company that makes a budgeting app and debit card for kids and teens. Its app offers financial incentives each month for users who save more. This gamified element is designed to get teens in the habit of saving money instead of spending it.
Peloton
Greenlight
Greenlight
The home fitness company uses gamification to encourage its customers to keep working out with its flagship product, the stationary bike. Each user has access to a Peloton leaderboard, which informs them how they’re doing relative to other users, motivating them to stay engaged and improve their position. (Plus, Peloton added an actual ga
The home fitness company uses gamification to encourage its customers to keep working out with its flagship product, the stationary bike. Each user has access to a Peloton leaderboard, which informs them how they’re doing relative to other users, motivating them to stay engaged and improve their position. (Plus, Peloton added an actual game to its offerings, and it looks like a cross between Mario Kart and Guitar Hero.)
Types of Gamification
Educational Gamification
Educational Gamification
Educational Gamification
Learn math by playing? Of course! In an educational environment, gamification aims to improve the teaching and learning process through the dynamics of the game. Internalizing content and increasing student participation is possible thanks to educational gamification, which, using reward systems, accumulation of points, rankings, mission
Learn math by playing? Of course! In an educational environment, gamification aims to improve the teaching and learning process through the dynamics of the game. Internalizing content and increasing student participation is possible thanks to educational gamification, which, using reward systems, accumulation of points, rankings, missions and challenges, enhances the motivation of students to learn more and better.
Primary Gamification
Educational Gamification
Educational Gamification
Within educational gamification, we find gamification in primary education. Without a doubt, it is a great ally when it comes to training students at this stage. And it is that, when knowledge is constantly acquired in a fun way, we achieve that students are predisposed to absorb more knowledge. Perfect so that no student gets bored in cl
Within educational gamification, we find gamification in primary education. Without a doubt, it is a great ally when it comes to training students at this stage. And it is that, when knowledge is constantly acquired in a fun way, we achieve that students are predisposed to absorb more knowledge. Perfect so that no student gets bored in class!
Now, you are probably wondering if gamifying is only for educating. The good news, both for teachers and parents, is that games in academic contexts make it possible to change the behaviors of the little ones in the classroom, an issue that also carries over the behavior at home.
Question and answer games, Trivia type mechanics, digital platforms that encourage reading, and apps with multiple-choice questions are just some examples of gamification tools that can be developed in the classroom.
Secondary Gamification
Educational Gamification
Secondary Gamification
Can you imagine that in your natural science classes you would have become a doctor who saved people’s lives with the help of your fellow doctors? What if the ultimate goal would had been to become the director of a virtual hospital? We are sure that your motivation would not have been the same as studying only with a book in your hand.
Th
Can you imagine that in your natural science classes you would have become a doctor who saved people’s lives with the help of your fellow doctors? What if the ultimate goal would had been to become the director of a virtual hospital? We are sure that your motivation would not have been the same as studying only with a book in your hand.
This is what gamification achieves in secondary education: students who take on challenges and try to overcome them with the guidance of a teacher who understands their concerns and motivations. Without a doubt, the game applied to education in the institute, encourages active learning and gets the student to show interest in those subjects that, a priori, are considered very complex or difficult.
Another benefit on the game in educational environments is that students work in their emotional intelligence and learn how to work as a team.
Business Gamification
How many times during your professional life have you had to attend endless and not very dynamic trainings? Surely many! Companies have it increasingly clear: business gamification increases the competitive spirit of employees, strengthens their commitment to the organization, improves productivity, encourages creativity and helps workers develop specific skills. It is about applying dynamics and mechanics derived from the game in a work context. A clear example is in commercial teams, where gamification plays a fundamental role when it comes to pursuing sales objectives through motivated, trained and well-rewarded employees.
Other sector in which we can apply gamification
As we have seen, gamification has multiple applications. Commonly, both education and business sectors are the ones that most take advantage of the benefits of applying these techniques in their environments, but there are many more possibilities. In the field of health and wellness, gamification techniques are already beginning to be implemented to help instill in citizens good habits for the prevention of certain diseases.
In the social matters, it is also possible to apply the game technique. NGO’s dedicated to protecting the environment have used gamification dynamics to transmit love for the earth and teach individuals, from a 100% collaborative approach, to recycle and respect the planet.
Are you ready to join the gamification revolution? Boost your creativity, achieve your goals and have fun while achieving better results. Whatever your sector is, you will always have the opportunity to adapt gamification techniques to your needs.
Gamification Marketing: Everything You Need to Know
Gamification marketing is on the rise.
And that’s great news for all businesses.
Implementing gamified content into your digital marketing strategy could be the game-changer you need. While you may think that adding games to your marketing strategy sounds like child’s play, it will help your brand cut through the noise, stand out and avoid mediocrity.
You’ll drive engagement and promote your brand while creating an enjoyable experience for your site visitors. Which will ultimately boost your conversion rates. We’ll discuss what gamification marketing is, how it can benefit your business and best practices. Let’s dive in.
What is Gamification?
Gamification infuses game mechanics such as competition, rankings, and scoring systems, into non-game contexts. It’s all about taking fun, interactive and compelling elements from games and applying them to day-to-day activities.
Why would you do that?
Gamification aims to make a product, service or training less yawn-worthy, more engaging, and, ultimately, more attractive. So, how does gamification apply to digital marketing?
What is Gamification in Digital Marketing?
By adding games to your digital marketing strategy, you’re gamifying an activity to encourage participation and digital engagement, which helps to promote a new product or service. Simultaneously, you’re offering attainable rewards to your site visitors, such as points, leader boards, and trophies. Gamifiying your content helps boost sales, create more active collaborations, improve ROI, strengthen customer loyalty, and drive customer satisfaction. Some of the biggest brands in the world have yielded incredible success with gamification marketing.
For example, take a look at these gamification marketing statistics:
- The “Ford Escape Route” game resulted in over $8 million in vehicle sales for Ford Motors, a 600% increase in Facebook likes, and over 100 million Twitter impressions.
- Domino’s “Pizza Hero” increased sales by 30% simply by allowing customers to create their own pizza!
You can see the benefits experienced by Ford and Domino’s. But what benefits can you expect?
The Benefits of Gamification in Marketing
Why is gamification important in marketing? Since its rise in popularity in 2010, gamification has proven to be a kick-butt marketing strategy that’s here to stay. Over time, however, consumers have become savvier to the growing number of digital marketing strategies. As a result, they know when they are being targeted and can end up feeling ambivalent toward sales tactics. However, gamification taps into peoples’ intrinsic motivation while providing valuable extrinsic rewards—both tangible and intangible. Plus, 89% of employees believe gamification in the workplace boosts productivity. This is why gamification in corporate training works so well for employee onboarding, compliance training, and skill training. Let’s move on to 14 gamification marketing benefits and discuss why they’re so effective in digital marketing.
GAMIFICATION MARKETING: EVERYTHING YOU NEED TO KNOW
1. Increased User Engagement
We’re living in an age where people turn to a screen for entertainment in their downtime. Visitors are more likely to become—and remain—faithful customers if a company incites fun and excitement. Gamification works because people love to feel a sense of achievement. And win stuff.
2. Increased Conversions
Users are more likely to respond to your call to action (CTA) than non-gamified marketing methods. Attaching rewards to your gamification efforts will encourage your audience to take steps that will boost your conversion rates. In fact, around 70% of marketers believe interactive content successfully converts visitors to customers.
3. Increased Brand Awareness and Loyalty
Gamification leads visitors to think more about your brand, which helps to influence buyer behavior.
Most users don’t associate games with marketing, so they become unconsciously receptive to strategically placed branding.
Gamification encourages shoppers to purchase a marketed brand when they’re shopping due to brand recall.
Take it from almost 90% of marketers who find interactive content helps their brand stand out from their competitors.
4. Multiplatform Functionality
It comes as no surprise that most people access the internet, social media, and apps via smartphones and tablets, as well as desktops and laptops. Gamification can easily be adapted for all platforms, which helps you reach a wider audience.
5. Consumer Data Collection
Consumer data is a valuable asset for businesses. But, gathering it isn’t always easy. Plus, you must ensure you collect it ethically. The General Data Protection Regulation (GDPR) states how data should be handled by organizations collecting data. But gamification has made the intentional capture of personal data possible and is an excellent way to gain consensual, GDPR compliant data. If visitors see a chance to win a prize or reward, they’re more willing to hand over their personal information. You can then use this data as part of your marketing strategy..
6. Easy on the Pocketbook
Gamification is an easy-to-implement and cost-effective strategy that can propel your business forward.
Some gamification elements may look fancy, but they’re not as expensive and time-consuming as they appear.
7. Gets Through AdBlockers
No one likes pesky pop-ups—whether you’re searching for information or browsing shopping sites. This is why 27% of people use ad blockers in the US. But, ad blockers limit a company’s reach, wasting money in the process. The good news is, ad blockers don’t apply to gamification. As a result, games easily bypass users who have the extension installed.
8. Entices Consumers
Often, consumer behavior is based on emotion rather than rationale. For example, site visitors may ignore a clickable banner advertising 20% off. But they could feel drawn to a 20% discount offer after passing three levels in an interactive game.
Users want to feel that they have “earned” a discount, which leads them to value the reward more than a discount given for no reason.
9. Educates Consumers
Gamification is a fun way to inform users of the benefits of your products or services. For example, Swiss milk company, Emmi AG, launched a digital campaign to promote their new low sugar range. Emmi created three games in the form of a jackpot machine. Users learned loads of facts and answered market research style questions as they played, which allowed Emmi to educate consumers while gathering valuable consumer data.
10. Reaches a Wide Audience
As of 2020, mobile gaming accounted for 51% of the global gamification market—totaling $85 billion in revenue. Games appeal to both kids and the young at heart. As a result, they’re the best way to reach a broad demographic for any business looking to attract consumers of all ages.
11. Creates Positive Emotions
The psychology behind gamified marketing is quite simple.
Users play a game and earn a reward. The accomplishment helps them feel a sense of achievement, which leads to a positive association with your brand. Win-win!
12. Great for Social Media
Social media channels such as Twitter, Facebook, Instagram, and LinkedIn are the best platforms for cultivating a social buzz around your digital marketing campaign.
Adding human-centric design elements, such as an option for social media shares, is a fantastic way to drive user engagement and fosters a community of competition and play.
GAMIFICATION MARKETING: EVERYTHING YOU NEED TO KNOW
13. Keeps Them Coming Back for More
13. Keeps Them Coming Back for More
13. Keeps Them Coming Back for More
Did you know that retaining your current customers costs one-fifth the cost of acquiring new customers? That’s how valuable your loyal customers are. Gamification’s replay value prompts consumers to return and beat their own score, other high scores, or win bigger and better rewards.
14. It’s Fun!
13. Keeps Them Coming Back for More
13. Keeps Them Coming Back for More
We, humans, are social creatures and crave adventure, amusement, and achievement. Whether we play games as a form of escapism or just to pass the time, entertainment speaks to the very foundation of humanity. And quite simply, they’re fun, enjoyable, and best of all—marketable.
So, what is a gamification strategy that works? Read below:
Gamification is a powerful marketing tool that helps to disarm users from their aversion to marketing. Gamification marketing is a strategy, which means you first need to define your goals. Keep in mind that your priority should be your audience’s enjoyment. It’s time to level up. Engage & Convert.
MEGLADON - Senior 3D Developer @ My Meta World
